Sep 2022 - Now

Led the design of a long-term bank loan platform, improving user task completion rates by 24% through usability testing and data-driven insights. Developed user flows and storyboards to visualize and communicate complex design concepts effectively to stakeholders. Designed the back-office data entry panel and provided solutions tailored to the needs of the marketing and backend teams. Conducted user data analysis to identify experience issues and redesigned the Direct Debit feature, aligning it with the new service requirements. The product was utilized by Snapp Cab and Snapp Supply Ventures. Automated routine processes by developing a Python script to categorize and QC e-commerce assets, reducing a 2-3 hour manual task to just 5 minutes. Enhanced design efficiency by creating TypeScript and React-based plugins, including an AI-powered frame renaming tool and a linter. Designed and implemented a structured file architecture to accommodate the growing verticals and address design management challenges. Collaborated with product managers, developers, and marketing teams in an Agile environment to deliver user-centric design solutions.

Feb 2021 - Sep 2022

Built a scalable and cohesive design system from scratch, aligning with company objectives and development requirements. Redesigned the OTC, P2P, and Futures trading platforms, delivering a seamless user experience and modern visual appeal. Leveraged emerging tools and methodologies, including atomic design principles, to optimize project outcomes. Collaborated with developers to implement responsive and mobile-first designs, ensuring consistent user experiences across devices.

Jul 2021 - Sep 2021

Directed a design system across platforms. Join a design-thinking session to solve complicated problems. Provide information architecture, sitemap, and modele hierarchy.