Sep 2022 - Feb 2025

• Designed and led the UX/UI strategy for a long-term loan service, integrating with Bank Mellat, Behsaazan Mellat, BlueBank, and Kalano to streamline loan applications and wallet integration
• Developed seamless user flows that facilitated over 800,000 loan distributions post-launch, improving accessibility and transaction efficiency for SnappPay’s 3.5M+ active users
• Conducted user research using NPS data, Google Analytics, and call center feedback, identifying pain points and iterating on design improvements to enhance user experience
• Ensured WCAG compliance to improve accessibility and inclusivity, enhancing usability for a diverse user base
• Collaborated cross-functionally with engineering and financial teams to implement scalable UI components, ensuring consistency across SnappPay’s ecosystem
• Contributed to SnappPay’s 796% YoY growth in order volume and 1,175% increase in total order value for installment credit services through improved UX and conversion-optimized flows
• Redesigned the direct debit payment flow, transitioning to Faraboom as the new provider, reducing failed transactions by 15% and improving processing speed, decreasing customer complaints and support tickets
• Developed a centralized back-office dashboard to streamline data filtering, entry, and visualization, consolidating workflows across multiple teams and improving task completion speed for Marketing and Operations teams
• Automated asset validation by developing a Python script that improved merchant asset verification and reduced manual errors, significantly cutting down time spent on file and banner validation
• Established a comprehensive design system, reducing UI inconsistencies by 30% and accelerating component-building speed by 40% through standardized design elements
• Created custom automation tools and Figma plugins, including a File Structure Creator and an AI-powered frame renaming tool, reducing file organization time by 50% and improving workflow efficiency for 8+ designers
• Collaborated cross-functionally with PMs, developers, and marketing teams in an Agile environment, ensuring seamless integration of UX solutions with business and technical requirements

Feb 2021 - Sep 2023

• Developed a comprehensive design system, ensuring scalability, consistency, and alignment with company objectives
• Led the UX/UI revamp of OTC, P2P, and Futures trading platforms, modernizing interfaces to enhance usability, accessibility, and trading efficiency
• Applied atomic design principles and leveraged emerging tools to optimize workflows, improving design efficiency by 20%
• Created mobile-first designs, ensuring a seamless and consistent user experience across devices
• Streamlined design-to-development handoff, reducing iterations and improving engineering collaboration
• Worked cross-functionally with developers and product managers, aligning the design system with functional and aesthetic goals to ensure platform-wide consistency

2024 - 2024

• Designed and implemented the foundational design system for BioPass, a secure OAuth-based authentication platform, ensuring scalability and maintainability
• Developed a library of reusable UI components, standardizing visual and interactive elements to ensure cross-platform consistency
• Collaborated with developers and stakeholders to align the design system with technical constraints and business requirements, enhancing usability and development efficiency

2021 - 2021

• Led the creation and deployment of a scalable design system across multiple platforms, ensuring visual consistency and usability
• Conducted design-thinking workshops, guiding teams in generating actionable solutions aligned with the product roadmap
• Developed information architecture, sitemaps, and module hierarchies, enhancing user navigation and experience