Marketing Planet

A marketing agency site that read like a principles document — every right-sounding statement but no obvious next step. The redesign turned a services catalog into a productized funnel built around one action: book a strategy call.


Year	2025
Role	Product Design Consultant & Lead
Collaborators	Saman S. (Founder), Marketing Planet Team
Website	marketingplanet.global

Cover — Marketing Planet

The real question

The previous site listed everything the agency could do. That's not the same as helping a visitor decide. The brief was clear:

Make the value proposition and the next step unmistakable in the first scroll.

Everything else — packaging, proof, attribution — followed from that.

Four shifts that did the work

01 · Above the fold

Outcome-led headline + one CTA

"Book a Free Strategy Call" becomes the dominant action. Principles move below the action, not in front of it.

02 · Offer

Four productized packages

Launch Orbit · Scale Galaxy · Automate Cosmos · Enterprise Supernova — mapped to business maturity, not service type.

03 · Proof

Trust early, comparison near the CTA

Recognizable logos near hero. "MP vs Generic Agency" table next to the booking action.

04 · Ops

Attribution baked into the lead form

Referral Source field + dual-office signal (Vancouver / LA) — sales can finally measure channels properly.

Before → After

Before Principle-led headline, diffuse CTA The visitor had to decode the value before they could act.

After Outcome-led hero, one dominant action "Book a Free Strategy Call" reads first. Everything supports it.

Before Long services grid Comprehensive, but no guidance on which service fits which stage.

After Four packages mapped to maturity Visitors self-select by where they are, not by what they need to learn.

Before Proof scattered across the page Logos, quotes, and credentials lived in their own sections, far from any decision moment.

After Proof stacked next to CTAs Trust logos near hero. Comparison table and testimonials adjacent to the booking action.

Before Basic contact form Leads came in clean, but with no signal about where they came from.

After Lead form with attribution Referral source + office signal — channel ROI becomes measurable.

Before — Full Landing (marketingplanet.agency) After — Full Landing (marketingplanet.global) Responsive

The package system

Packages — Cards Overview

Tier 1

Launch Orbit · Lead Gen Accelerator

Local SEO, basic Google Ads, analytics reports, email support, monthly call.

Tier 2

Scale Galaxy · Brand Makeover

Multichannel SEO, Google & Meta Ads, support manager, biweekly calls, ClickUp + email.

Tier 3

Automate Cosmos · Growth Engine

Full SEO package, AI automation, weekly reviews, VIP manager, priority support.

Tier 4

Enterprise Supernova · À La Carte

Custom scope, weekly reviews, VIP manager, priority support.

Each card uses the same component shape: tier name → promise → 5 deliverables → Book a Strategy Call. Visual consistency makes the comparison effortless.