Marketing Planet

Redesigned the marketing site to improve clarity of offering, reduce choice overload, and lift Strategy Call bookings. Transformed a “services catalog” into a persuasive, productized funnel with outcome-led messaging, trust signals, and a clean IA built for scale.
Year 2025
Role Product Design Consultant and Lead
Collaborators Saman S. (Founder), Marketing Planet Team
Website marketingplanet.global

Cover — Marketing Planet

Problem Statement

The previous site was principle-driven and service-heavy. The value proposition and primary action were not obvious at a glance, and packages weren’t framed for stage-fit. We needed to make the “why us” and “what to do next” unmistakable, and compress the path to booking a call.

Research

Target Audience

• SMB founders and local service businesses (dental, cosmetic, automotive) • Marketing managers at growth-stage companies (SaaS, ecommerce) • Time-constrained decision makers seeking a partner that is hands-on, data-led, and fast

Objectives & Goals

• Increase Strategy Call bookings (primary CTA) • Improve scroll depth to Packages and Comparison blocks • Strengthen credibility early with recognizable logos and testimonials

Method

• Heuristic audit of the old site (content inventory, CTA mapping, visual hierarchy) • Competitive teardown (positioning, offer packaging, trust stack) • Stakeholder interviews (sales objections, typical engagement models) • Analytics plan (baseline metrics, event schema, attribution fields)

Before → After (Key Shifts)

Before

Before — Full Landing (marketingplanet.agency)

After

After — Full Landing (marketingplanet.global)

Above the Fold

  • Before: Principle-led statements; diffuse primary CTA.
  • After: Outcome-led headline + Book a Free Strategy Call as the dominant action.

Offer Framing

  • Before: Long services grid; low guidance on “which is right for me”.
  • After: Four productized packages mapped to maturity: Launch Orbit, Scale Galaxy, Automate Cosmos, Enterprise Supernova.

Proof & Objection Handling

  • Before: Proof scattered; generic “why choose us”.
  • After: Trust logos near hero, Comparison table (“MP vs Generic Agency”), Testimonial stack next to CTAs.

Attribution & Ops

  • Before: Basic contact form.
  • After: Referral Source field + dual-office signal (Vancouver/LA) to improve channel ROI analysis.

Responsive

Package System (Productization)

Packages — Cards Overview

  • Launch Orbit (Lead Gen Accelerator) — Local SEO, basic Google Ads, analytics reports, email support, monthly call.
  • Scale Galaxy (Brand Makeover) — Multichannel SEO, Google & Meta Ads, support manager, biweekly calls, ClickUp + email.
  • Automate Cosmos (Automated Growth Engine) — SEO full package, AI automation, weekly reviews, VIP manager, priority support.
  • Enterprise Supernova (A La Carte) — Custom scope, weekly reviews, VIP manager, priority support.

Each card uses a consistent component with: tier name → promise → 5 deliverables → Book a Strategy Call.

Visual Language & Design System

Design Tokens — Type, Color, Spacing

Design Tokens — Type, Color, Spacing

Design Tokens — Type, Color, Spacing

Design Tokens — Type, Color, Spacing

Design Tokens — Type, Color, Spacing

  • Tokens: 8px spacing grid, type scale H1 56–64 / body 16–18, radii 12/20, shadows for depth.
  • Components: Hero, TrustBar, PackageCard, CompareTable, TestimonialCard, FAQAccordion, LeadForm.
  • Accessibility: AA contrast, focus-visible states, semantic headings, descriptive CTAs.

Deliverables

  • Strategy & IA document
  • UX copy system (outcome-led)
  • High-fidelity landing (responsive)
  • Component library & tokens
  • Dev handoff (annotations, states)
  • A/B test backlog & analytics event map

cta

Live (After) Live (Before) Behance — Case Study